Soulful Lashes by Danielle Brand Identity
Soulful Lashes is a successful beauty business started by Danielle in Southern Oregon. Her main aim is to offer top-notch eyelash services to her loyal local customers. Danielle wanted to create a brand that felt connected and comforting. She drew inspiration from tropical vibes and soft, feminine colors. Her goal was to make her space feel like a peaceful paradise. By combining her knowledge of beauty treatments with the relaxing atmosphere of tropical colors, Danielle has made Soulful Lashes a special place where people can feel beautiful both inside and out.
I wanted to create a cohesive and attractive brand for Soulful Lashes that matches the atmosphere of lash services. I aimed to include visuals that displayed the beauty of lashes and the movement of tropical leaves. By combining these elements, I wanted to create a brand that grabs attention, feels meaningful, and represents the special and luxurious experience of getting lashes at Soulful Lashes.
Soulful Lashes Overview:
Background & Approach
Logos & Marks
Color & Typography
Packaging Collateral
Logos & Marks
When creating logos and marks for Danielle's brand, I wanted them to feel unique and personal. I used hand-drawn tropical leaves to represent energy, growth, and vibrancy. I also added a subtle hint of lashes to symbolize beauty and charm. The marks can be used on social media and in printed materials, so Danielle can give her clients something special that represents her brand.
Color Palette & Typography
Influenced by the retro modern style, I wanted to give my design a calm and relaxed vibe. I used simple lines and minimalistic elements, and chose soft neutral and earthy colors. I aimed to create a peaceful and relaxing environment by keeping things simple. The result is a serene space that helps the mind unwind and find comfort.
To create a feminine look, we have chosen two fonts: Pacifico for headers and Avenir for informative text. Pacifico curves and unique letterforms catch the eye while remaining readable. Avenir complements Pacifico with its clean, modern appearance, bringing clarity to the information. With different weights of Avenir, we create visual hierarchy and emphasis for easy navigation and understanding.
Packaging Collateral
At Soulful Lashes, a take-home kit is provided as part of their services. It's designed with the brand in mind, featuring elements from the logo like tropical leaves and bold branding. I wanted to create a cohesive and visually appealing experience that goes beyond just print. This helps us maintain a consistent brand image and adds a personal touch that Soulful Lashes clients love.