Elle Fleurit Floral Co. Brand Identity
Elle Fleurit Floral Co is owned and operated by Elle Crocker. She is a floral designer and artist based in Seattle, Washington. She specializes in artful floral design with great care for sustainability. Her goal is to create events full of intentionality and imagination, while cherishing the unique tastes of her clients. People and flowers are her passion, and from the initial inquiry and all throughout the process, it is her wish to provide genuine, personal attention. She will walk alongside couples to help create an unforgettable day with love poured into each floral work of art.
Elle Fleurit is a new floral arrangement service blossomed from a hobby to a small business. Founder Elle Crocker came to me looking for a delicate and modern design sensibility that reflected the bouquets she made. The goal was to make a visual presence that would appeal to her her stlye of floral arrangements and to her customers. I wanted to make this a unique, detailed brand that would showcase of her talent.
Elle Fleurit Overview:
Background & Approach
Logos & Wordmarks
Color Palette & Typography
Print Assets
Social Assets
Applications & Etc.
primary logo
wordmarkLogo & Wordmark
At Elle Fleurit, we create a versatile logo that embodies our brand's spirit. The design fuses modernity, delicacy, and charm, with intricate illustrations adding elegance. The whimsical script and sleek slab serif font showcase playfulness and sophistication.
Alternate Wordmarks
Color Palette & Typography
Elle Fleurit's color palette mirrors the bouquet's beauty and nature. Muted greens ground the arrangement, while bright pops of color represent vibrant flowers. This contrasting palette captures the bouquet's essence and creates a captivating visual symphony.
This perfect combination of Quimby Gubernatorial and Input Serif fonts is both fun and polished. The script font has a charming hand-drawn feel, while the Slab Serif font adds a sense of organization. This typography choice is versatile and can be used in branding, packaging, and digital projects.
Print Assets
Elle Fleurit's print materials are skillfully made to improve the customer's experience and bring each flower arrangement to life. The designs are simple and elegant, with detailed illustrations as the main attraction, while the minimal text creates a peaceful atmosphere. Whether it's a thank-you note or a bouquet card, Elle Fleurit's print materials add sophistication to every interaction, leaving a memorable impression on recipients.
Social Templates
Elle Fleurit can incorporate their social icons and branded Instagram stories to compliment their bouquet images. This keeps their marketing consistent and attractive. It helps reinforce the brand's identity and makes users associate the beautiful images with Elle Fleurit, increasing brand awareness and sales. Instagram has a wide reach and focuses on captivating visuals, making it perfect for showcasing Elle Fleurit's stunning bouquets and connecting with an engaged audience.
social icons
General Branded IG Stories
In addition to arranging flowers, Elle Fleurit can offer fun branded merchandise in our store. This merchandise includes items featuring words and illustrations that celebrate flowers and nature. We have t-shirts with beautiful floral designs and posters with branded illustrations as a way for our clients to show their support aside from bouquets.
