Above Ground Painting Brand Identity
Above Ground Painting is a respected painting service in Las Vegas. They take pride in providing high-quality work and excellent service to their customers. Whether it's a home or business project, they are always busy and ready to give any space a fresh, vibrant new look. They have a team of skilled professionals who are committed to delivering exceptional results. That's why Above Ground Painting is a top choice for anyone looking for superior craftsmanship.
Above Ground Painting's old branding was inconsistent across different platforms like business cards and social media. To fix this, I created a brand that reflects Jay's personality and stands out. I wanted a bold and nostalgic visual style that reminds people of the 70s, matching Jay's upbeat and fun nature. The brand had to show professionalism and high-quality painting services, while also bringing happiness and nostalgia. The logo used vibrant colors, playful fonts, and a cool 70s-inspired image to capture Jay's essence and make Above Ground Painting easily recognizable. The new brand now has the same energy and uniqueness as Jay's work, from business cards to social media posts.
Above Ground Painting Overview:
Background & Approach
Logo & Marks
Color & Typography
Print Materials
Merch
Logo & Marks
When I designed the wordmark and logo for Above Ground Painting, it was important to capture a retro feel that would connect with people. Our goal was to bring back pleasant memories while still keeping it current. The design had to include all the necessary information while also being flexible enough to work with different logos and icons. The final wordmark and logo successfully combine the retro look with a modern touch, grabbing attention and showing off the brand's special identity in the painting services industry.
Color Palette & Typography
The color palette for his brand was chosen carefully to give off a lively, old-fashioned feel. The colors were chosen to really pop, whether it was online or on printed materials. The main colors chosen were bright red and deep green, creating a strong contrast that's hard to miss, instantly grabbing attention and making a lasting impact.
The fonts in this design have a modern industrial style, which makes the overall composition look strong and visually impactful. These fonts are bold and stand out on their own or when combined. Their clean lines enhance the design, giving it a sense of strength and precision. These fonts work well together, emphasizing the designer's aim for a modern industrial look.
Print Materials
Jay shared that his business often flourishes through onlookers observing his meticulous work on other people's houses or through referrals. Bearing this in mind, I aimed to design print assets that were not only uniform but also captivating and eye-catching. My goal was to ensure that if J were to place a lawn sign or distribute flyers to potential clients, they wouldn't go unnoticed. Thus, I strived for a design that was both attention-grabbing and informative, with concise and clear messaging that would propel J's business forward.
In addition to printed materials, creating company-branded clothing can help market and strengthen a company's identity. Currently, Jay and his team wear plain white T-shirts and basic beanies at work to protect their skin and keep their hair tidy. However, I believe providing them with simple yet bold branded shirts, sweatshirts, and beanies would not only serve the practical purpose , but also promote unity and their business.
